Its regarding a local dairy firm with a long and proud history of producing quality-assured, sustainable gold standard cheese and dairy ingredients. It has three imperative divisions that drive and support its business and are able to offer clients and consumers full traceability and unrivalled quality product.
The Challenge
The central focus of a new CRM system was to allow the dairy firm to improve customer and supplier relationships. The firm was previously dependent of on field staff returning to the office to file a paper-based records of customer interactions.
The Solution
Designed and delivered by InfoTechEase, the Customer Relationship Management (CRM) components in Microsoft Dynamics 365 were identified as the best way to meet the dairy’s requirements and to garner a better understanding of its business needs. The new CRM system provides the dairy with relevant information in a timely manner helping to overcome some of the challenges the teams have encountered when working.
“CRM allows us to improve the service and support we provide to our member owned and controlled supplier base. It has helped to increase customer satisfaction levels and to strengthen our relationships with farmers”
InfoTechEase’s CRM solution has allowed the dairy to record important items of information, enabling a more enhanced service. All the information is uploaded directly by their staff from any location, solving the challenge of working with customers and suppliers in remote areas.
